A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists /
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| Format: | Book |
| Language: | English |
| Published: |
Rutgers University Press,
2006
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Table of Contents:
- We need to talk -- Hope for the best, prepare for the worst -- Why reporters do what they do -- Do you hear what you're saying? -- Mastering the interview -- A reporter's most trusted source : you -- Choosing the right communication tools -- The scientist as celebrity and activist.