Advances in advertising research. Communicating, designing and consuming authenticity and narrative /
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| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Online Conference Proceeding Book |
| Language: | English |
| Published: |
Springer Gabler,
2023
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| Series: | European Advertising Academy, |
| Subjects: | |
| Online Access: | https://ezproxy.villanova.edu/login?URL=https://link.springer.com/10.1007/978-3-658-40429-1 |
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| Physical Description: | 1 online resource (vii, 366 pages) : illustrations (some color). |
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| ISBN: | 9783658404291 3658404299 3658404280 9783658404284 |
| ISSN: | 2626-0336 |