The science of persuasion : a litigator's guide to juror decision-making /
"Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some peo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Illinois :
American Bar Association, Criminal Justice Section,
[2014]
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| Edition: | Second edition |
| Subjects: | |
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| Summary: | "Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some people and is completely foreign to others. But regardless of where you fall on that spectrum, understanding the principles of persuasion will increase your ability to persuade - and your ability to sway a jury in your client's favor. The Science of Persuasion is your thorough guide to the way jurors make decisions, and how you can use that knowledge to convince them that your story of a case is the correct version. The author - who holds a Ph. D in psychology, for which he researched persuasion and juror decision-making - walks you though every stage of the trial and offers comprehensive information on what jurors are thinking when, and how to influence them in the most effective ways. Chapters include: principles in persuasion; preparing for trial; witness preparation; voir dire; opening statements; evidence; closing arguments; deliberations; putting it into practice. The book was written for law students, experienced litigators; and everyone in between who needs to understand the most effective ways to convince a jury, and includes extensive sample voir dire questions, opening and closing statements, and fact patterns"--Unedited summary from book cover |
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| Item Description: | Includes index |
| Physical Description: | xvii, 339 pages : forms ; 23 cm |
| ISBN: | 9781627225359 1627225358 |