Focus group methodology : principles and practices [ebook] /
"Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings. It also includes discussions on cross-cultural and virtual focus group"--Back cover
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| Main Author: | |
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| Format: | Online |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2011
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| Subjects: | |
| Online Access: | http://ezproxy.villanova.edu.ezp1.villanova.edu/login?URL=http://search.ebscohost.com.ezp1.villanova.edu/login.aspx?direct=true&db=nlebk&AN=683948&site=ehost-live&scope=site |
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| Summary: | "Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings. It also includes discussions on cross-cultural and virtual focus group"--Back cover |
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| Physical Description: | 1 online resource (x, 213 pages) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781446209776 1446209776 9781473957657 1473957656 |