The big book of marketing lessons and best practices from the world's greatest companies /
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| Main Author: | |
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| Format: | Online Book |
| Language: | English |
| Published: |
McGraw-Hill,
2010
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/villanova-ebooks/detail.action?docID=4657859 |
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| Physical Description: | 1 online resource (xv, 464 p.) : ill. |
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| ISBN: | 9780071626156 0071626158 9780071621250 0071621253 |