Minority marketing : research perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress /

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Bibliographic Details
Corporate Authors: Minority Marketing Conference Long Beach, Miss., SpringerLink (Online service)
Other Authors: King, Robert L. (Editor)
Format: Online Conference Proceeding Book
Language:English
Published: Springer, 2015
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Online Access:http://ezproxy.villanova.edu/login?URL=https://link.springer.com/10.1007/978-3-319-17386-3
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Description
Physical Description:1 online resource (xi, 115 pages)
ISBN:9783319173863
3319173863
3319173855
9783319173856
ISSN:2363-6165