Brand management
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| Corporate Authors: | , |
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| Other Authors: | |
| Format: | Online Book |
| Language: | English |
| Published: |
Emerald,
2008
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| Series: | European journal of marketing ; |
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/villanova-ebooks/detail.action?docID=361529 |
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| Physical Description: | p. 531-712. |
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