The advertising business : operations, creativity, media planning, integrated communications /
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| Format: | Online Book |
| Language: | English |
| Published: |
Sage Publications,
1999
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| Subjects: | |
| Online Access: | http://ezproxy.villanova.edu/login?URL=http://sk.sagepub.com/books/the-advertising-business |
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| Physical Description: | 1 online resource (548 pages) : illustrations (some color) |
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| ISBN: | 9781452264646 1452264643 9781452231440 1452231443 9780761912385 076191238X 9780761912392 |