Nontraditional media in marketing and advertising /

Nontraditional media in marketing and advertising /

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Bibliographic Details
Main Author: Blakeman, Robyn, 1958- (Author)
Corporate Author: Sage Knowledge
Format: Online Book
Language:English
Published: SAGE, 2014
Subjects:
Marketing.
Advertising.
Alternative mass media.
BUSINESS & ECONOMICS Industrial Management. bisacsh
BUSINESS & ECONOMICS Management. bisacsh
BUSINESS & ECONOMICS Management Science. bisacsh
BUSINESS & ECONOMICS Organizational Behavior. bisacsh
Advertising. fast (OCoLC)fst00797511
Alternative mass media. fast (OCoLC)fst00806152
Marketing. fast (OCoLC)fst01010167
Marketing & Sales. hilcc
Commerce. hilcc
Business & Economics. hilcc
Electronic books.
Online Access:http://ezproxy.villanova.edu/login?URL=http://sk.sagepub.com/Books/nontraditional-media-in-marketing-and-advertising
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Description
Physical Description:1 online resource (vii, 255 pages) : illustrations
ISBN:9781452292861
1452292868
9781412997614

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