Ethnic marketing : theory, practice and entrepreneurship /

Ethnic marketing : theory, practice and entrepreneurship /

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Bibliographic Details
Main Authors: Pires, Guilherme D. (Author), Stanton, John L. (Author)
Corporate Author: Safari Books Online
Format: Online Book
Language:English
Published: Routledge, 2019
Series:Routledge studies in marketing ;
Subjects:
Minority consumers.
Market segmentation.
Marketing Cross-cultural studies.
Market segmentation. fast (OCoLC)fst01010139
Marketing. fast (OCoLC)fst01010167
Minority consumers. fast (OCoLC)fst01023346
Electronic books.
Cross-cultural studies. fast (OCoLC)fst01423769
Online Access:https://go.oreilly.com/villanova-univ/library/view/-/9781315454870/?ar
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Description
Physical Description:1 online resource (xiii, 357 pages) : illustrations.
ISBN:9781315454894
1315454890
9781315454870
1315454874
9781138210608

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