Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market /
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| Format: | Online Book |
| Language: | English |
| Published: |
Routledge,
2020
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/villanova-ebooks/detail.action?docID=6222149 |
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| Physical Description: | 1 online resource. |
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| ISBN: | 9780429201417 0429201419 9780367192587 |