Brand meaning management /

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Bibliographic Details
Corporate Author:	PALCI EBSCO books
Other Authors:	MacInnis, Deborah J. (Editor), Park, C. Whan (Editor), Agarwal, Megha, 1982- (Contributor)
Format:	Online Book
Language:	English
Published:	Emerald, 2015
Edition:	First edition.
Series:	Review of marketing research.
Subjects:	Marketing Management. Brand name products. Market research. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Brand name products. fast (OCoLC)fst00837883 Marketing Management. fast (OCoLC)fst01010209 Electronic books.
Online Access:	http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=993135
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