The technopocene : technology's transformation of people, products and brands /

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Bibliographic Details
Corporate Author: ProQuest Ebook Subscriptions
Other Authors: Berthon, Pierre (Editor), Pitt, Leyland F. (Editor)
Format: Online Book
Language:English
Published: Emerald, 2016
Series:Journal of product & brand management, featuring pricing strategy & practice ;
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/villanova-ebooks/detail.action?docID=4709190
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Description
Physical Description:1 online resource.
ISBN:9781786357229
1786357224