Understanding consumer behavior /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Irwin,
1994
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| Series: | Irwin series in marketing. |
| Subjects: | |
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| Physical Description: | xv, 485 p. : col. ill. ; 26 cm. |
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| ISBN: | 0256122784 |